Jakes some 20 years, first in book publishing and now in film," said Michael Lynton, chairman and CEO, Sony Pictures Entertainment. Leveraging a plethora of pre-existing relationships and social media networks to create a savvy, non-traditional marketing strategy helped this film to reverse trends and drive increased audiences to the theater, outpacing early estimates. At the same time, "Jumping the Broom" introduces Jakes and TDJ Enterprises as a new force in Hollywood to share a stake of the Black family film market. The successful opening weekend dispels misconceptions about the PG-13 rating and films with family-friendly themes, both widely viewed as box office hindrances for adult movies. Jakes and TDJE, and there will be many more to come!" "This is the second film under our tremendous partnership with T.D. "We are ecstatic with the performance of 'Jumping the Broom,'" said DeVon Franklin, vice president of production, Sony Pictures. The film also marks a diversity milestone as what is likely the first major studio release featuring a predominantly African American cast, creative team and shepherded by an African American studio executive. Jakes' TDJ Enterprises "first look" partnership with Sony Pictures, "Jumping the Broom" landed in third behind big-budget films "Thor" and "Fast Five," managing to outperform expectations despite heavy competition which included another wedding-themed romantic comedy. Directed by Salim Akil.HOLLYWOOD, Calif., /PRNewswire/ - More than doubling its $6.6 million production costs, "Jumping the Broom" debuted with $15.2 million at the box office, received a rare CinemaScore rating of "A" from moviegoers, and finished the weekend as the top-ranked comedy in America. Written by Elizabeth Hunter and Arlene Gibbs. Edmonds, Curtis Wallace, Elizabeth Hunter and Glendon Palmer. Cast: Angela Bassett, Paula Patton, Laz Alonso, Loretta Devine, Meagan Good, Tasha Smith, DeRay Davis, Valarie Pettiford, Mike Epps, Romeo Miller, Brian Stokes Mitchell, Gary Dourdan, T.D.Interesting subplots involving a romance between the wedding banquet chef (Gary Dourdan) and a bridesmaid (Meagan Good), and the May-December flirtation between a college student (current "Dancing With the Stars" contestant Romeo Miller) and Pam's best friend Shonda (a scene-stealing Tasha Smith) aren't sufficiently developed, but are still more interesting than the one at the heart of the film. Patton and Alonso look the part of a gorgeous, upwardly mobile couple but otherwise don't have much to do. the downtown sistah - that neither seems completely at home inhabiting. Claudine eventually returns fire, and soon Jason and Sabrina are going at it as well.Īs great as it is to see both Bassett and Devine headlining a film, they are saddled with stereotypical characters - the uptown snob vs. When the families finally meet, Pam wastes little time letting her feelings be known. In fact, Pam is holding on by a thread, and dismayed by the lack of contact she's had with the woman her son intends to marry. Jason's mother, Pam (Devine), is a veteran postal worker with "resolved" anger management issues. While Jason has met Sabrina's family, she hasn't met his blue-collar clan. socialite parents, Claudine and Gregory Watson (Bassett, Brian Stokes Mitchell) plan to throw at their compound in Martha's Vineyard. Of course, Sabrina accepts, and they jump into preparations for a lavish ceremony that Sabrina's D.C. Six months into their whirlwind romance, Jason proposes. Soon thereafter, she literally runs into him: up-and-coming Wall Street banker Jason Taylor (Laz Alonso). In "Jumping the Broom," they play feuding future in-laws from opposite sides of the socioeconomic tracks.įed up with the dating scene, Sabrina Watson (Paula Patton) makes a vow to God that she'll remain celibate until she meets and marries her Mr. Sixteen years ago, in "Waiting to Exhale," Bassett and Devine played longtime friends navigating their way through broken marriages and the dating scene. But at least it gets Angela Bassett and Loretta Devine back together. "Jumping the Broom" is being sold as a big-screen romance, but it's really a battle royale.
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